Understand consumer/user, competition, company and culture.
Define a positioning and a persona that is unique and memorable.
Design the structure and the system of the brand to create a language.
Devise the narrative for a launch and further brand stories for relevance.
Create a metric set to measure the reputation and experience.
Devise a strategy for brand communication - product/service or demand generation.
Develop the assets as a connected content across awareness, knowledge and change.
Identify a channel palette and publish content with a goal.
Measure and prescribe across channels to get closer to the goal.
Nurture from content, to conversation, community and conversion.
Collect all the leads from multiple touch-points to a singular tracker.
Collate the prospective set to further engagement.
Increase predictability by qualifying the leads from cold to warm.
Negotiate scope, time, effort and cost to convert.
Collect Net Promoter Score and Feedback Loop for Customer Delight.
We use our in-depth market knowledge and insight to open up new markets for your products.
Our marketing and sales teams use their strong relationships with the channel to create demand for your product at every stage of its life cycle.
We have the capability to turn shoppers into buyers by developing engaging activities for customers in both modern and traditional trade.
We provide registration and regulatory consulting services for food supplements, cosmetics and healthcare products and devices.
We provide you with instant access to markets around the world, including the major producing countries.
Our Digital team supports you to drive business growth through digital transformation.
We provide exceptional distribution opportunities for ingredient and producers.
We provide exciting opportunities for manufactuers of industrial products to expand their business in new and existing Asia Pacific markets.
Regulatory The regulatory landscape around the world is far from homogeneous. It is becoming increasingly complex as many countries introduce new systems and certification schemes to safeguard their economies.